LUKE MORGAN
GROUP CHIEF EXECUTIVE OFFICER
ABOUT.
I’m Luke and I’m the CEO here at Beat Food Group, I’m Cheshire born and bred, although I spent 6 years in Liverpool as a student. I’m married with 2 Cocker Spaniels! I’m not your average boss, we pay well, recruit the best, don’t say no very often, deliver people with the very best tools to do their jobs and support them every step of the way.
EXPERIENCE.
A Solicitor by profession, I graduated from The University of Liverpool with a first class honours degree in 2012.
Food has always been in my DNA, my family have been in food all their working lives, so it wasn’t a huge surprise when I soon found myself working in food manufacturing.
I’ve held a number of senior roles in major food businesses throughout my career and I am lucky to have worked for some fantastic brands that gave me the opportunity to learn my craft and work with every major retailer in the country.
In 2017, it was time for the challenge and together with my business partner, we started Beat Food Group, we wanted to shake up the food industry by delivering differently for both customers and consumers. We made our first acquisition of Square Pie in 2017, In 2018 we started our own brand Hallouminati before buying Nantwich Cheese in 2019.
We’ve taken the business from 0 to over £20M in annual revenue in 5 years and we’re only just getting started.
PROUDEST MOMENT.
I’ve achieved so many great things throughout my career, and I work with a team that I am truly proud of. However the highlight of my life has to be my wedding day of course!
PASSIONATE ABOUT.
I’m a great advocate for work life balance and living a healthy lifestyle both physically and mentally. But most importantly I am passionate about delivering great food to our customers and consumers.